Jim Woods

Director of Development Services at Sega West


Jim Woods entered the games industry in 1989 with PC Wise, a company that specialised in bulk disc duplication for magazine cover-mounts. He went on to join Cross Products in 1991, supplying the first real-time editing tools to the worldwide game development community. The combination of software and hardware, known as the SNASM development system quickly became established as the industry standard across formats ranging from Atari ST and Amiga through to SEGA Dreamcast and Playstation 1.

Jim was appointed MD (CEO) of the company in 1993 and left in late 1995 after the business was sold to SEGA. After a short spell in the growing multi-media sector, Jim joined DMA Design In 1997, where he stayed for four years as development director, overseeing the development of games, including Grand Theft Auto, GTA2 and GTA3 as well as Space Station Silicon Valley, Tanktics and Body Harvest.

Jim again joined SEGA in 2008 as Head of External Development at SEGA Europe. Having held roles as project director for the launch of Football Manager Live and interim studio director at The Creative Assembly in Brisbane, (SEGA Studios Australia) where he managed the development of London 2012, Jim returned to the SEGA Europe offices in 2011 as director, Development Services SEGA West.

His responsibilities cover product development, quality assurance and localisation, and since his return Jim has overseen the consolidation of SEGA West’s QA in London, and the relocation of the entire QA team to new premises alongside the publishing business in Brentford. At its peak, Jim is responsible for a team in excess of 350 who work on SEGA’s latest games on console, PC and mobile platforms.